Assessing Your Ministry Marketing Activities and Effectiveness
A FREE Nehemiah EQUIPPING event for Ministry Leaders
April 29, 2021 | 3 – 4 p.m.
Learn how to conduct an audit to evaluate what digital marketing-communication activities you should be doing and why, what you should stop doing immediately, and where gaps exist in your promotion and outreach programs. Melanie Wilt, founder of Shift-ology Communication will walk you through a system to conduct a self-assessment of your communication and marketing channels and activities. You’ll leave the session with practical tools you can implement before you spend any more money or time on efforts that don’t directly drive towards your ministry goals.
Meet the Speaker
After nearly 20 years in the PR field serving as communication director for two organizations, including the Ohio Department of Agriculture, Melanie made a shift and founded Shift•ology Communication (formerly Wilt PR) in 2008. In her role as Bossologist, she creates strategies for clients that enhance visibility among key stakeholders and takes pride in leading a company that has grown from a small in-home business to an award-winning agency that specializes in taking a unique approach to each individual client’s needs.